2011 Infiniti M Makes Virtual Debut at Concours d’Elegance

PEBBLE BEACH, Calif. (Aug. 14, 2009) – Infiniti today provided an advanced look at
the all-new 2011 Infiniti M performance luxury sedan at the 59th Annual Pebble
Beach Concours d’Elegance. This is the third generation of Infiniti’s popular M and
the first to be sold across all of Infiniti’s 32 markets around the world, including
Western Europe.

Like the current Infiniti M, the next-generation design will be offered with V8 and V6
engines. The 2011 M models will be designated the Infiniti M56 and Infiniti M37
respectively, reflecting their more powerful, larger displacement engines. The M56
V8 is expected to offer more than 400 horsepower. For Western Europe, the M56
will be replaced by a V6 performance diesel.

The 2011 Infiniti M also features a completely redesigned body, with authentic sports
sedan proportions and evocative new styling with a low front end and deeply
sculpted fenders inspired by the Infiniti Essence concept car. The new M interior
promises to be pure Infiniti, highlighted by the use of innovative materials, an
advanced climate control system, superior audio and an enhanced quality feel.
Despite improved performance from the new engine lineup, fuel consumption will be
reduced.

In addition, the 2011 M will continue Infiniti’s technology innovation leadership with
a blind spot intervention system. This industry-first system is designed to help alert
the driver if another vehicle is detected in an adjacent lane during an intended lane
change, and then help assist the driver in returning the vehicle toward the center of
the original lane of travel.

The 2011 Infiniti M, which is scheduled to go on sale across the world starting from
spring 2010, was revealed through a unique “video mapping” process – in which a
“virtual M” was created on a 3D form. It is the world’s first “virtual only” (no
physical vehicle) automotive application of this cutting-edge technology. The 2011
Infiniti M will make its official public debut later this year.

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